Campaign to rebrand Gloria Vanderbilt jeans to target Millennials instead of GenX and increase brand awareness.

Lead a social media campaign to announce Priyanka Chopra as the new face of the brand.

Increased follower account by 6k within the first 48 hours of the post going live. Received over 100k likes, the account’s highest reach to date.

Posted by @priyankachopra on Instagam to 90 million followers.